Women Garden

About

(03)

L.A.

From Zurich, now to London.

© 2026

(01)

(Who is L.A.?)

© 2026

(01)

(Who is L.A.?)

001

How I Work

Research first, always. I need to understand the problem before I touch Figma. That means talking to users, mapping the system, finding where the logic breaks down. The actual design work is faster when that foundation is solid. I work best in environments where design has a seat at the table early, not as a finishing layer at the end. I move between research, design, and working prototypes without needing a handoff at every stage. And I give direct feedback, and expect the same back.

TLDR:

Research led from day one

Design involvement early on

From wireframe to working prototype

001

How I Work

Research first, always. I need to understand the problem before I touch Figma. That means talking to users, mapping the system, finding where the logic breaks down. The actual design work is faster when that foundation is solid. I work best in environments where design has a seat at the table early, not as a finishing layer at the end. I move between research, design, and working prototypes without needing a handoff at every stage. And I give direct feedback, and expect the same back.

TLDR:

Research led from day one

Design involvement early on

From wireframe to working prototype

001

How I Work

Research first, always. I need to understand the problem before I touch Figma. That means talking to users, mapping the system, finding where the logic breaks down. The actual design work is faster when that foundation is solid. I work best in environments where design has a seat at the table early, not as a finishing layer at the end. I move between research, design, and working prototypes without needing a handoff at every stage. And I give direct feedback, and expect the same back.

TLDR:

Research led from day one

Design involvement early on

From wireframe to working prototype

002

What I'm looking for

I want to be in the room before the brief gets written, not handed one after everyone else has already decided what the problem is. That's most of it, honestly. Give me something hard and enough trust to push back on the framing, and I'll do my best work. Ask me to skin a features list and I'll do that too, but it won't be the same thing. I'm looking for one place, not another project. Something I can watch change over a few years instead of leaving right after handoff. Real ownership over what ships, and a team that argues with me and expects me to argue back.

What’s included

Bring me in before the brief's written, not after.

Give me something hard and the room to push back on it.

I want ownership, not another project to leave after handoff.

002

What I'm looking for

I want to be in the room before the brief gets written, not handed one after everyone else has already decided what the problem is. That's most of it, honestly. Give me something hard and enough trust to push back on the framing, and I'll do my best work. Ask me to skin a features list and I'll do that too, but it won't be the same thing. I'm looking for one place, not another project. Something I can watch change over a few years instead of leaving right after handoff. Real ownership over what ships, and a team that argues with me and expects me to argue back.

What’s included

Bring me in before the brief's written, not after.

Give me something hard and the room to push back on it.

I want ownership, not another project to leave after handoff.

002

What I'm looking for

I want to be in the room before the brief gets written, not handed one after everyone else has already decided what the problem is. That's most of it, honestly. Give me something hard and enough trust to push back on the framing, and I'll do my best work. Ask me to skin a features list and I'll do that too, but it won't be the same thing. I'm looking for one place, not another project. Something I can watch change over a few years instead of leaving right after handoff. Real ownership over what ships, and a team that argues with me and expects me to argue back.

What’s included

Bring me in before the brief's written, not after.

Give me something hard and the room to push back on it.

I want ownership, not another project to leave after handoff.

003

What I believe about design

Design earns its place or it doesn't belong on the screen. Most people never notice good design. They notice the form asking twice for the same answer, or a confirmation screen that leaves them guessing. Those moments build trust or they cost it. There's no neutral option. I've spent most of my career somewhere that difference actually matters. Financial platforms. Compliance tools. Clarity there does the real work of earning trust. The why behind a decision matters to me as much as the how.

TLDR:

Clarity earns trust. Everything else is decoration.

Good design works in the moments nobody notices. That's the whole point.

If nobody thanks you for it, you probably got it right.

003

What I believe about design

Design earns its place or it doesn't belong on the screen. Most people never notice good design. They notice the form asking twice for the same answer, or a confirmation screen that leaves them guessing. Those moments build trust or they cost it. There's no neutral option. I've spent most of my career somewhere that difference actually matters. Financial platforms. Compliance tools. Clarity there does the real work of earning trust. The why behind a decision matters to me as much as the how.

TLDR:

Clarity earns trust. Everything else is decoration.

Good design works in the moments nobody notices. That's the whole point.

If nobody thanks you for it, you probably got it right.

003

What I believe about design

Design earns its place or it doesn't belong on the screen. Most people never notice good design. They notice the form asking twice for the same answer, or a confirmation screen that leaves them guessing. Those moments build trust or they cost it. There's no neutral option. I've spent most of my career somewhere that difference actually matters. Financial platforms. Compliance tools. Clarity there does the real work of earning trust. The why behind a decision matters to me as much as the how.

TLDR:

Clarity earns trust. Everything else is decoration.

Good design works in the moments nobody notices. That's the whole point.

If nobody thanks you for it, you probably got it right.

(02)

(Pictures are worth a thousand words)

© 2026

(02)

(Pictures are worth a thousand words)

© 2026

(02)

(Pictures are worth a thousand words)

(05)

(Proud Achievements that shaped my career)

© 2026

(05)

(Proud Achievements that shaped my career)

TEDxZurich

Three and a half years volunteering at TEDxZurich. Started as Visual Designer, ended up running the Design and Marketing team.

That progression wasn't planned. But when you're in a room full of people who care deeply about ideas and nobody is getting paid, you learn fast what good leadership actually looks like. You either step up or the whole thing falls apart before the event does. We grew the newsletter by 32 percent. Social engagement up over 20 percent. Content turnaround cut by roughly a quarter. Real numbers from a volunteer operation with no agency budget and a team of developers, animators, writers, and a social media manager who all had day jobs. Some of the most useful experience I have came from that team.

United Nations

A holographic data installation. At the United Nations. During my research fellowship at FHNW.

An international team spread across Switzerland, Mexico, the Netherlands, and Germany. This was an IoT collaboration with Swisscom for a holographic data installation exhibited at the United Nations ITU 150th anniversary in Geneva. iPOLE was unlike anything else I've worked on. Designing for physical, interactive space rather than a screen, tests every assumption you have about how people process information, quite fast. And the Martin Cooper was around to see it. The man who invented the mobile phone. He looked at what we built, said something, and walked on. I heard every word. I'll tell you about it in person someday.

ICTVC

International Conference on Typography & Visual Communication

My first taste of the design industry. Still a student, still figuring things out. I helped organise ICTVC, an international typography conference hosted at the University of Nicosia. Logistics, speaker care, making sure the right people were in the right place. What stayed with me wasn't the work. It was the access. Neville Brody OBE. Petr van Blokland. Both in the room, both genuinely happy to talk. That kind of thing happens when a department head has spent decades building real relationships with the people shaping the field. Klimis Mastoridis had done exactly that. Small university. Big room.

ISTD

International Society of Typographic Designers

Getting accepted into the ISTD is not a given. You submit work, it gets judged, and most people don't make it through. My small book Theoktonia did. It was a typographic project examining how organised religion, across history, has functioned as a tool of control rather than meaning. Heavy subject matter. The kind that only works if the typography is doing real intellectual work, not just looking interesting. It was recognised for typographic excellence in 2014. And it remains the project that most surprises people when they hear about it. Which is exactly why it's here.